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Selected Work

AI systems, automation, and software we've built.

Explore the business problem, what we delivered, and how each system works. Filter by industry to find projects relevant to your team.

3 projects in Retail & E-Commerce

03

Retail & E-Commerce

Brand, catalogue and customer lifecycle systems built to run at volume without diluting the voice.

Autonomous Content · SEO · E-Commerce

Autonomous SEO Content Engine

The Challenge & What We Built

A London fine jewellery house needed editorial volume without diluting a carefully held brand voice. The pipeline runs the full editorial process: caching the live catalogue, planning topic clusters against commercial priorities, programmatic SEO research, blueprinting, then long-form writing assembled into publication-ready HTML for Shopify. A dual-model strategy routes planning to a lighter model and writing to a stronger one, articles generate in parallel, and an automated British English pass holds the register on every piece that ships.

What Was Delivered

Volume without headcount

Dual-model cost strategy

Parallel generation

Brand voice enforced

Built With

  • Claude Code
  • Claude Sonnet + Haiku
  • Python
  • Shopify API

Email Marketing · Agentic AI

AI Email Marketing Agent for Klaviyo

The Challenge & What We Built

The same jewellery brand was writing campaign emails by hand and staging them through Gmail drafts, disconnected from the platform that actually sends. The agent turns a short campaign brief into a finished, on-brand email: production-ready HTML with inline styling, a dynamically composed hero with layered imagery and typographic overlay, and safe fallbacks for the mail clients that break modern layout, pushed straight into Klaviyo as a reviewable draft. The marketing lead's role shifts from writing to approving.

What Was Delivered

Brief to draft in minutes

Writing time reclaimed

Direct Klaviyo draft push

Human approval retained

Built With

  • Anthropic Claude
  • Python
  • Klaviyo REST API
  • HTML Email Engineering

Order Lifecycle · CRM Automation

End-to-End Order & User Lifecycle Automation

The Challenge & What We Built

Order webhooks trigger HubSpot updates, SendGrid transactional mail, lifetime metric updates, and branching logic for first-time versus repeat orders. Parallel onboarding flows create customer and chef profiles and run 1-day feedback and 14-day reactivation sequences.

What Was Delivered

Full lifecycle coverage

First vs. repeat order logic

Automated re-engagement

Built With

  • n8n
  • HubSpot API
  • SendGrid
  • Webhooks

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